Paradox Pairs
  • Paradox Pairs Series
  • Advertising/Privacy
  • TBM
  • Code Archeology
  • About
  • Mastodon
The re-emergence of Contextual Ad Targeting
Advertising

The re-emergence of Contextual Ad Targeting

Ad platforms continue to push the false narrative that behavioral targeting, a mechanism that relies on creepy consumer data collection, is the pinnacle of marketing. Contextual ad targeting offers better results and better protection to publishers, advertisers, and consumers.
Read More
James LaPlaine
Discipline & Freedom (Paradox Pair #79)
Paradox Pairs

Discipline & Freedom (Paradox Pair #79)

Discipline is freedom's collaborator, focusing our attention on administrative tasks at deliberate times, granting us freedom to use the remaining time for our creative pursuits.
Read More
James LaPlaine
Option & Obligation (Paradox Pair #78)
Paradox Pairs

Option & Obligation (Paradox Pair #78)

Our work has many Right Turn on Red (RTOR) moments, where our actions are options not obligations.
Read More
James LaPlaine
Grit & Quit (Paradox Pair #77)
Paradox Pairs

Grit & Quit (Paradox Pair #77)

All obstacles are not equal, and sometimes those obstacles are signposts that we are pursuing the wrong destination altogether.
Read More
James LaPlaine
Kindness & Directness (Paradox Pair #76)
Paradox Pairs

Kindness & Directness (Paradox Pair #76)

Respecting someone so much that you give them candid, constructive feedback, even when delivering that message is hard, is kindness.
Read More
James LaPlaine
Google Is Protecting Their Moat, Not Your Privacy
Advertising

Google Is Protecting Their Moat, Not Your Privacy

We should all be skeptical that Google will deliver on its promise to improve consumer privacy and expand data protection, when that very act will erode Google's dominance.
Read More
James LaPlaine
2022's Top 7 Most Read Paradox Pairs
Paradox Pairs

2022's Top 7 Most Read Paradox Pairs

We look back at the seven most popular paradox pairs of 2022.
Read More
James LaPlaine
Ambition & Discontent (Paradox Pair #75)
Paradox Pairs

Ambition & Discontent (Paradox Pair #75)

Being discontent serves as an early warning signal that our ambitions are out of balance.
Read More
James LaPlaine
Friction & Satisfaction (Paradox Pair #74)
Paradox Pairs

Friction & Satisfaction (Paradox Pair #74)

Friction is a design tool, when applied correctly it improves our experiences, decision satisfaction, and can protect us.
Read More
James LaPlaine
Overconfidence & Performance (Paradox Pair #73)
Paradox Pairs

Overconfidence & Performance (Paradox Pair #73)

Unexpectedly, as uncertainty and complexity rise, making the outcome less predictable, we find that overconfidence rises too.
Read More
James LaPlaine
The Infinite & Omega (Paradox Pair #72)
Paradox Pairs

The Infinite & Omega (Paradox Pair #72)

Buzz Lightyear has been telling us all along, there is something beyond Infinity, it's the critical order of things, called the Omega.
Read More
James LaPlaine
Generation & Revision (Paradox Pair #71)
Paradox Pairs

Generation & Revision (Paradox Pair #71)

Selecting what to cut and exclude is more powerful than adding new features to an already complicated product.
Read More
James LaPlaine
Paradox Pairs © 2023
  • Data & privacy
Powered by Ghost