Everything new that we build should begin with an intense focus on the customers who will use it and their exclusive context. We need to be thoughtful in understanding their needs and wants, and we should work with empathy (see the world through their eyes and walk in their shoes). From that deep insight we can build great solutions and services, and we will often do so by recycling existing elements, services others have built, code shared and available for re-use. Our new work will also become re-useable because we share — placing our source code into common repositories and ensuring documentation raises a shared understanding so others find value in what we have built.
The Paradox Pairs series is an exploration of the contradictory forces that surround us. A deeper study finds that these forces often complement each other if we can learn to tap into the strength of each. See the entire series by using the Paradox Pairs Index.